The Heart of PHICHA
Crafting spirits with passion, precision, and a deep respect for Georgian heritage.
Default: Our Enduring Mission
PHICHA was born from a singular vision: to create an exceptional Georgian honey spirit that stands proudly on the world stage. Our mission is to meticulously craft beverages that not only delight the senses but also tell the story of our rich land, its ancient beekeeping traditions, and the dedication of its people. We strive to blend time-honored techniques with innovative approaches, ensuring every bottle reflects our unwavering commitment to quality and authenticity.
We aim to be more than just a distillery; we aspire to be ambassadors of Georgian culture, sharing the unique character of our endemic honey and the spirit of our nation with connoisseurs globally.Default: The Pillars of Our Craft
Uncompromising Quality
From the selection of the purest honey to the final bottling, every step is governed by an pursuit of excellence. We believe true luxury lies in an impeccable product.
Respect for Tradition
We honor the deep-rooted heritage of Georgian spirit-making, drawing inspiration from ancient methods while refining them for the modern palate.
Spirit of Innovation
While cherishing tradition, we embrace innovation to unlock new dimensions of flavor and aroma, constantly exploring the potential of our exceptional ingredients.
Sustainable Craft
We are dedicated to ethical sourcing and sustainable practices, ensuring the preservation of Georgia's unique biodiversity and supporting our local beekeeping communities.
Default: What Defines PHIGHA
What sets PHICHA apart is our holistic approach. We believe the journey of a spirit begins long before distillation – it starts with the dedicated beekeepers, the diverse flora of Georgia that nourishes the bees, and the pristine mountain springs that lend their purity to our craft. This connection to the source, combined with our artisanal distillation process in traditional copper stills, results in a spirit that is both profoundly Georgian and universally appealing.
Our master distillers employ their refined senses and years of experience to make precise cuts, capturing only the "heart" of the distillation – the purest, most flavorful portion. Discover more about our story and methods.
Connect With Our Spirit
We invite you to explore the world of PHICHA. Experience the taste of true Georgian craftsmanship.